I’ve always been a big believer that you can make anything fun for kids if you put the right spin on it. Since saving money is a heroic act these days and since kids “get” the whole concept of the superhero figure, I wanted to create a campaign that was inspirational for kids even though saving money can be a dry financial topic. This sales campaign ties in the feature of incentivizing youth to start a savings plan while also recognizing sales teams for cross-selling youth accounts and becoming the superhero of the week.