As a marketing team, we brainstormed scenarios that would stand out from the credit union competition to create new streamlined creative for Granite Credit Union. We worked with Vega Studios to build a series of commercials to highlight 4 product categories for the credit union. I led the team brainstorm, scripted all of the creative […]
When my kids were little, I was able to perform the role of Marcellus in a production Music Man. My daughter Maddie and my son Sterling were in it with us. It was such a fun show to do as a family. So, when this opportunity came up to music direct Music Man, I was […]
Following an endorsement by Mayor Tom Dolan and the City Council for a “Healthy Sandy Partnership,” Healthy Sandy Partnership founding member, Gordon Johnson and former Alta View Hospital Administrator Wes Thompson, began to meet with designated representatives from Sandy City, Salt Lake County Health Department, other Intermountain Healthcare representatives, the Jordan School District (which subsequently […]
Since the early 1990s, I have had the privilege of designing brand identity. While my logo examples are vast for a wide variety of companies, here I have selected design examples that showcase the work I love of customizing brand icons that are relevant and speak to the core uniqueness of each entity or initiative.
BRAND GUIDE LINK Sandy City needed a way to educate the public on the many strides the city had been making to use technology and business intelligence to create efficiencies and streamline connections. From paperless transactions to energy-saving implementations, Sandy needed an umbrella brand to feature all of the things the city rolls out to […]
Back at the beginning of 2020, we had started working on the Frozen Jr. musical theater production and then COVID-19 hit just prior to performance dates and this was so disappointing for our cast of 55 youth. A year later and by following a strict protocol, we were able to pick back up with 35 […]
On Wednesday I woke up and around 6:30 a.m. my very first piano teacher, Rhoana Shaw, popped into my mind. I hadn’t fully thought of her like that for about 40 years. I wondered if she might be on Facebook because I wanted to send her a quick note to thank her for giving me […]
It was a beautiful autumn day in 2020 and the coronavirus pandemic had changed the time we spent in public so I turned to the keyboard often. This song came to my fingers after Scott and I had returned from an invigorating walk, took in the fall air, and enjoyed the changing colorful leaves. Walking […]
Sandy City has held a project day to beautify the city for decades called Sandy Pride. The time came to update this event and it was decided to go forward with the annual event as Sandy Beautification Day. Care was taken in honoring the city’s brand colors while giving a fresh look to the event’s […]
Through a lot of resident feedback from City Council meetings, social media channels, and town halls, it was obvious that so many citizens tend to be uninformed about all of the moving parts of a city and the services staff members provide to the community. The key was to make content approachable so residents would […]